In this case, Rihanna brilliantly used one of her brand’s products for an incredibly short time during her performance, leading to massive sales for her beauty brand.Īccording to Google Trends, Rihanna’s beauty brand Savage X Fenty has become more popular through the brand selling the performer’s outfits and products related to her. The Super Bowl committee has claimed that artists do not get paid to perform during the halftime show however, they use the platform for advertising their music and personal brands. Some have hypothesized that Trump's criticism may have raised Rihanna's profile, increasing the anticipation for her halftime performance. She refused to perform at the Super Bowl in 2019 in support of NFL players who had spoken out against racial injustice and police brutality.Īlthough Trump's comments have been controversial, it appears improbable that they will somehow impact Rihanna's reputation or career. Many think all of this was caused by Rihanna writing “F**K Donald Trump” at the Cadillac Ranch in Amarillo, Texas, and has called Trump “the most mentally ill man in America” in 2019.Īnother factor is that throughout Trump's presidency, Rihanna has been a vocal opponent, often using her influence to promote social justice and political change. Haters also argued that it was a poor performance as she was unmistakably lip-syncing throughout. This post was written as a continued response to Ronny Jackson, the US representative, calling Rihanna out for her liberal political views. Rihanna, the 35-year-old Barbarian singer, performed many of her iconic hits at the Super Bowl Halftime show, this being her first performance in 5 years.ĭonald Trump also posted two days before the Super Bowl, claiming that “Without her ‘Stylist’ she’d be NOTHING. Also, so much for her ‘stylist!" He goes on to post to his 5 million followers. “This after insulting far more than half of our Nation, which is already in serious DECLINE, with her foul and insulting language. Donald Trump, the former US president, was quick to react after Rihanna’s Super Bowl Halftime performance and posted on his social media platform, Truth Social, “Rihanna gave, without question, the single worst Halftime Show in Super Bowl history.”
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